The investment world has finally caught up with the mainstream, slapping the word millennial onto gobs of daily content. Being of the said generation, where home loans have been replaced by student loans, I was shocked. Call me pessimistic, but I tend to lean toward the glass is “exactly this full” approach. If we look into the data behind those 80 million Americans, there is a story that becomes very clear. Many millennials don’t have money.
The average income for a 20 - 30 something comes in at $30,000, and is most likely coupled with long or short term debt, and a -1% savings growth. How do these new adults actually live? The stats provide a pretty bleak short term outlook for new investors. They also show that marketers are vying to reach an audience that is about the size of the population of Washington. Whether this marketing strategy is brilliant or misjudged is yet to be seen. But there is a silver lining for a long term outlook, and for equity crowdfunding platforms looking to grab a larger piece of the investment market.